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Palmetto Bluff

Challenge: Redesign a complex multi-tiered website for an award-winning destination community and resort located in South Carolina’s low country, and redeploy on private in-house servers.

Installation: Custom ASP.NET installation utilizing Visual Studio on a dedicated IIS 7.5 server

Features: Responsive design, organic search engine optimization, javascript and jQuery multimedia, custom app integration, Telerik UI, dynamic real estate listings, reservation and booking system, ecommerce enabled, socialized feeds, mobile index, multiple image sliders, custom contact forms, custom database tables and modules, multi-pronged analytics

Background: After parting ways with their previous design firm, Palmetto Bluff (owned by Crescent Communities) enlisted the help of Thumbknuckle Media to update the code base of their flagship website from ASP to ASP.NET, as well as provide an aesthetic redesign for multiple content channels residing within the primary domain. The transformation resulted in delivery of a fresh, easily-navigable and cross-browser friendly solution for internal deployment and management on the client’s private servers. By repurposing much of the existing content into the new design, and adding custom call-to-action modules throughout, the finished product is credited with increased traffic, time on site, and inquiries from prospective visitors and property owners.

Visit: http://www.palmettobluff.com/

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